Himfr.com Reports The world's largest toy retailer settles in Shenzhen

Published: 17th September 2009
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A new exclusive agency of Toys"R"Us, the world's No.1 Specialty Retailer of Toys, grand opened in Nanshan Yitian Holiday Plaza, Shenzhen, China.

Toys"R"Us was set up in 1948 in the United States. At present, it has opened more than 1,500 stores in 34 countries around the world. As a professional toy stores, Toys R Us do much batter than its competitors, with the advantages in the number of shops, the scale of development and professional standards. And Toys"R"Us provides interactive shopping experience with the lowest price guarantee, safety & various products. All measures attracted a lot of consumers.

Toys R Us's Shenzhen Yitian Store can provide more than 3,500 kinds of environmental-safety quality products with a total area of over 1,200 square meters. Toys R Us toy stores are different from the ordinary ones, they not only sells toys , but also sells a 'toy culture', through the interactive shopping experience, excellent in-store activities.

According to Tootoo.com's analysis the new store of Toys R Us is divided into seven thematic areas, different regions have different theme colors, and each district has fun, which is totally different from the toy sales areas in other general shopping centers. For example, there is the most comprehensive "educational toys" area in the city, and also the "Girl's favor", "outdoor activities" areas. What is worth mentioning is the "baby city", here can provide the most complete baby supplies and toys, it can make many new mothers feel much easy. In addition, each district has experienced shopping assistant, who can teach you much toys knowledge and help you select the most appropriate toys.

Statistics data show that domestic toys consumption are growing 30%-40% every year, China's toy consumption in 2010 will over 100 billion Yuan. China's huge consumption attracts lots of foreign retailers.

The new store of Toys R Us opened yesterday is also its first store in southern China. Weng Yideng pointed out, Shenzhen, as one of the retail market in South China's commercial center, has huge market potential. Secondly, the number of Shenzhen's newborn child will be significant growth in the following years, toys and infant supplies consumption will also rising.

"We hope the shop make a good sales performance in the South China market. Shenzhen will be the headquarters in the southern China market." Weng Yideng said the company will accelerate the development in southern China this year, and Shenzhen is the future expanding focus. In addition to the new opening store, it is expected to open 2-3 new stores in Shenzhen to the end of next year, the first branch in Guangzhou will also be opened next year.

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